To Source Category lead Activation partners across a variety of sectors over a 3-year period. As well as sourcing an automotive partner for use of 4X4 vehicles.
Solution
Using our network of relationships, we sourced FMCG, Tech and ABC1 Family and Milennial brands, as these brands resonated with Tough Mudders target audience.
We targeted brands with large budgets and NPD’s who had plans to increase awareness through partnerships with Rights holders at mass participation events.