Challenge

To Source Category lead Activation partners across a variety of sectors over a 3-year period. As well as sourcing an automotive partner for use of 4X4 vehicles.

Tough mudder - People running in mud

Solution

Using our network of relationships, we sourced  FMCG, Tech and ABC1 Family and Milennial  brands, as these brands resonated with Tough  Mudders target audience.

We targeted brands with large budgets and  NPD’s who had plans  to increase awareness through partnerships with  Rights holders at mass participation events.

Fireball Whiskey
Fudge urban
Isuzu
Three fold Hard seltzer
Arla Protein

Results

Multiple 6 figure deals​

Securing over £1.5million’s worth of deal

Three title deals​

Total leads generated each month

6 YEAR CLIENT RELATIONSHIP​

Constantly collating and analysing responses to

tough mudder - people standing in front of banner
tough mudder- someone holding cans of Three Folds
people racing in tough mudder