BBC Earth Experience – Sponsorship
BRIEF
Reg&Partners were briefed by Mooneye productions to find partners for the BBC Earth Experience in London and Melbourne in 2023. Working with both the BBC Earth team and Mooneye the producers of the event to identify key potential partners who would meet the BBC’s stringent approval process.
Solution
Reg&Partners were the exclusive agency for the BBC Earth Experience for both the opening in London March 2023 and Melbourne autumn 2023.
Securing Daikin as headline partner for the venue in London ‘BBC Earth Experience at the Daikin Centre’ and Intrepid Travel as the title partner in Melbourne, Australia. The team spoke with over 600 brands and worked with the BBC Earth team for over 2 years.
results
Two titles
We secured two title sponsorships in London and Melbourne with Daikin and Intrepid Travel and a payment partner for both venues.
Seven figure deals
Diligence to secure deals in multiple markets and a demonstration of process.
600+ brands
Consistently demonstrating our ability to identify research and find new brand opportunities.
