BBC Earth Experience – Sponsorship

BRIEF

Mooneye productions bought the license from BBC Earth to showcase the incredible content and create an immersive experience in the UK and Australia. Reg & Partners was appointed to create a sponsorship proposition and sales strategy for both London and Melbourne.

Solution

Reg&Partners were the exclusive agency for the BBC Earth Experience for the opening in London in March 2023 and Melbourne in October 2023.

Securing Daikin as headline partner for the venue in London ‘BBC Earth Experience at the Daikin Centre’ and Intrepid Travel as the title partner in Melbourne, Australia. The team spoke with over 600 organisations approved by the BBC Earth team and succeeded in achieving the sponsorship target.

results

Two titles

We secured two title sponsorships in London and Melbourne with Daikin and Intrepid Travel and a payment partner for both venues.

Seven figure deals

Diligence to secure deals in multiple markets and a demonstration of process.

600+ brands

Consistently demonstrating our ability to identify research and find new brand opportunities.