Crufts – Sponsorship

BRIEF

For the past 2.5 years we have been tasked to provide sponsorship sales and consulting services to The Kennel Club and Crufts.

Their need was to engage non-endemic brands outside of the pet category. With 160,000 visitors to Crufts every March it provides brands a great opportunity to engage families and create stories with their favourite Pets.

Solution

To target brands who have small families, promoting the reach at the NEC, the digital following via socials and wider digital touch-points throughout the year.