Crufts – Sponsorship
BRIEF
Reg&Partners were engaged by the Kennel Club to look at sponsorship and partnership sales across both The Kennel Club events and membership and Crufts.
The strategy was to engage non-endemic brands outside of the pet category. With 160,000 visitors to Crufts every March it provides brands a great opportunity to engage with a targeted and desirable audience.
Solution
Working alongside the in-house team at The Kennel Club and targeting automotive, retail and domestic appliances in the first instance we were successful in introducing Skoda on a multi-year partnership, ASDA and additional brands K9 Jets and Tavo to Crufts in 2024 and 2025 with senior Marketing teams attending in 2025 within the domestic appliance category for consideration for 2026 and beyond.
results
4 deals secured
SKODA, Official Automotive partner, K9 Jets, ASDA retail partnership, Tavo and Apple Immersive all secured as partners generating in excess of £500k
Renewals
Following a successful 2-years with Skoda, they have renewed for a further period.
Looking for us?
Follow Us
