Hasbro – Brand Partnerships
BRIEF
As one of the most recognised global toy manufacturers, Hasbro tasked us to secure I.P based partnerships in the promotional space. Leveraging their I.P across all brands including Monopoly, Transformers and Peppa Pig with a joint aim to generate revenue but also further promote the brand IP.
Solution
To align brands based on the key attributes and audience of each IP. We take ideation to brands on how they can engage new customers or sell more product by using Hasbro’s IP, tell new stories and create new campaigns. We have delivered FMCG and Family brand campaigns from Gift with Purchase concepts, on-pack promotions and in-store takeovers.
results
2 deals secured
Two major FMCG deals secured, Kingsmill / Peppa Pig on-pack promotion 2024 and Jammie Dodgers / Nerf campaign.
High value pipeline
Family promotions with other blue-chip FMCG brands secured and being launched in 2025.
