Hasbro – Brand Partnerships
BRIEF
As one of the most recognised global toy manufacturers, Hasbro tasked us to secure I.P based partnerships in the promotional space. Leveraging their I.P across Monopoly, Transformers and Peppa Pig among many others.
The objective was to generate revenues from the IP but also support Hasbro across their portfolio in providing engaging, consumer facing promotions.
Solution
To align brands based on the story and messaging of each IP. We bring ideation to brands on how they can sell more product by using Hasbro’s IP, tell new stories and create new forms of engagement. This is a hero case study for us as it provides new marketing formats for FMCG and Family brands to form Gift with Purchase concepts, on-pack promotions and in-store takeovers.
results
3 promotions delivered so far
Two major FMCG deals secured, Kingsmill on-pack promotion 2024 and Jammie Dodgers in 2025 and Marstons Pub Quiz challenge ‘Trivial Pursuit’
High value pipeline
An ongoing programme of sales outreach across all Hasbro IP with relevant brands.
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