Hello Fresh – Brand Partnerships
BRIEF
Hello Fresh commercial team seek to monetise their consumer audience and create an in-home sampling and recipe integration channel and sought support in introducing brands that might consider the partnership.
Solution
Targeting specific brands who align with the Hello Fresh audiences, seasonal themes and bespoke campaigns for in-home experiences to enhance the Hello Fresh offer.
A chance for consumers to try new products and create ‘Surprise & Delight’ moments.
results
Generated partnerships
enerated several partnerships with blue-chip FMCG brands. All brands provide samples and use the Hello Fresh retail ecommerce platform to re-target consumers.
Top brands secured
Key brands such as Mars, Muller, General Mills and Unilever. Renewal for future term for support.
