Hello Fresh – Brand Partnerships

BRIEF

Hello Fresh commercial team were seeking to their multi-million consumer audience and create an in-home sampling channel. By offering brands the opportunity to pay to provide samples within the Hello Fresh Boxes delivered nationwide across consumer homes to mass market audiences.

Solution

To target specific brands who align with the Hello Fresh audience and offer products that can be included within recipes and offer a unique in-home family experience.

A chance for consumers to try new products and create ‘Surprise & Delight’ moments.

Proposition also includes ecommerce marketplace partnerships and receipe integrations.

results

£500K revenue in the 1st year

Generated several partnerships with blue-chip FMCG brands.

All brands provide samples and use the Hello Fresh retail ecommerce platform to re-target consumers.

Top brands secured

Key brands such as Mars, Muller, General Mills and Unilever More being launched in Q1 2025 and Cawston Press, Little Freddies Q3 2026.