Rugby League World Cup England 2021 – Sponsorship
BRIEF
To drive sponsorship for the World Cup in England in 2021 across all sectors. Working with the commercial team to support with development of the sponsorship proposition but also the outreach finding decision makers at the right brands to ensure a successful campaign.
Solution
Over a 2-year period, we delivered the exclusive sponsorship strategy and outreach to drive commercial partnerships for the tournament.
Securing Cazoo as headline partner for a 7-figure sum across all title assets and supporting on category leading partners such as Kuehne + Nagel as lead logistics partner. We leaned on Rugby League World Cup’s core brand values to ensure potential partners had similar ethos and were the right fit to join with RLWC in their journey towards the tournament.
results
1.5M DEAL Value
Secured the largest sponsorship in Rugby League history.
1 title sponsor
1 title sponsor and category second tier partner
