Rugby League World Cup England 2021 – Sponsorship

BRIEF

To drive new sponsorship for a blank canvas portfolio of rights.

Full requirements across all assets to promote the tournament and to leave a legacy for future World Cup events.

Solution

Over a 2-year period, we delivered the exclusive sponsorship strategy and outreach to drive new commercial partnerships to the Rugby League World Cup 2021.

Securing Cazoo as headline partner for a 7-figure sum across all title assets and supporting them on breaking into other category leading partners such as Kuehne + Nagel as lead logistics partner. We leaned on Rugby League World Cup’s core brand values to ensure potential partners had similar ethos and were the right fit to join with RLWC in their journey towards the tournament.

results

7 figure (£gbp) naming right deal

Secured the largest sponsorship in Rugby League history.

“We enjoyed a superb working relationship with the team. Their role was to create sponsorship leads for RLWC2021, and they were certaintly an extension of our team who understood our narrative and proposition and played a crucial role in securing Cazoo as our principal sponsor”