Tough Mudder – Brand Partnerships

BRIEF

To source sponsors across all UK Tough Mudder events. Covering category lead sponsors and to building a portfolio of long term partners. Alongside the in-house teams.

Solution

Using our network of relationships, we sourced FMCG, Tech and ABC1 Family and Millennial brands, as these brands resonated with Tough Mudders target audience.

Secured partnerships with Avis, Arla Protein,Fudge Urban, Isuzu, Fireball Whisky and Three Fold Hard Seltzer.