Tough Mudder – Brand Partnerships
BRIEF
To Source Category lead activation partners across a variety of sectors over a 3-year period. As well as sourcing an automotive partner for use of 4X4 vehicles.
Solution
Using our network of relationships, we sourced FMCG, Tech and ABC1 Family and Millennial brands, as these brands resonated with the Tough Mudder audience.
results
Multiple 6 figure deals
Securing over £1.5million’s worth of deal.
Deals with..
Izusu Motors, Arla Protein, Fireball Whiskey, Threefold, Urban Fudge and Brew Dog.
6 year client relationship
