The industry leading immersive Elvis show, produced and developed by Layered Reality™ and debuting in London this Spring, has today announced a promotional partnership with U.S. based destination marketing organization, Memphis Tourism. The partnership was brokered by leading brand partnerships and sponsorship agency Reg&Partners.
Elvis Evolution is a first of its kind experience that celebrates the legacy of Elvis Presley. Combining cutting-edge digital technology, live actors and musicians, mind-blowing multimedia and heart-pounding music, Elvis Evolution will allow visitors to relive iconic moments from the life and times of the King of Rock ‘n’ Roll.
In a natural alignment of marketing goals between the two entities, Memphis Tourism joins as an official marketing partner of Elvis Evolution, with heightened visibility for the Memphis destination as guests enjoy the ‘All Shook Up” Afterparty at the conclusion of their experience.
All ticket holders will enjoy the space as they step into a music lover’s Memphis themed afterparty where the celebration of the music icon continues. With guests expected to visit Elvis Evolution from all across the UK and Europe, the marketing partnership is designed to encourage a conversion from ticketholders to travellers who visit the Home of Blues, Soul and Rock ‘n’ Roll.
Memphis, home to Elvis Presley’s Graceland, historic Sun Studio and famed Beale Street is the epicentre of America’s music story, the city welcomes over 13 million visitors from all over the world annually.
Amy Farrant, CMO, Layered Reality commented: “We are absolutely delighted to partner with Memphis Tourism, as they are the perfect fit for Elvis Evolution. Memphis is the birthplace of rock ‘n’ roll and the city that shaped Elvis’ legacy, with Graceland Mansion and Sun Studio standing as two of its most iconic attractions. This collaboration allows us to bring fans even closer to the magic, history, and enduring influence of the King of Rock ‘n’ Roll.”
Kevin Kane, CEO, Memphis Tourism stated: ”Motivating travel to Memphis is our primary objective as an organization and with Elvis Evolution taking centre stage at London’s Excel Waterfront, this opportunity to create additional awareness for our destination and influence travel buying decisions for the European market aligned with our goals. Elvis remains a global music icon over 45 years after his passing and pre-sales for this experience are highly encouraging, this was a natural fit to partner in promoting visitation to Memphis with the UK leading all of Europe in visitation to our destination.”
Elvis Evolution takes place at Immerse LDN at London Excel Waterfront and tickets can be pre-booked here. With the opening months already sold out, tickets are available from August to December.
