Unlock Sales. Drive Engagement. Modernize Your Brand.
Here are some of the teams views on why promotional partnerships can alleviate marketing challenges, that consist of driving sales, increasing engagement and more.
1. Sales Uplift Through Built-In Fanbases
Partnering with beloved IPs (films, games, characters) creates instant appeal and drives incremental sales, particularly through impulse purchases and larger basket sizes.
2. Stand Out On Shelf and Disrupt the Shopper Journey
Licensed packaging using recognizable IP cuts through shelf clutter, draws attention in crowded aisles, and gives consumers a fresh reason to notice and pick up your product.
3. Stronger Consumer Engagement Across Channels
IPs come with engaged communities. Brands can tap into these fandoms through social media, digital activations, and in-store campaigns, creating deeper consumer interaction beyond the transaction.
4. New Storytelling & Brand Narrative Opportunities
Leverage the narrative worlds of popular IPs to create limited-edition packs, themed campaigns, or product tie-ins that make your brand culturally relevant and emotionally engaging.
5. Access to Gift-With-Purchase (GWP) and Collectible Mechanics
Partnerships unlock exclusive GWP opportunities — from physical collectibles to digital content — that incentivize repeat purchases and drive volume through collection-based promotions.
6. Drive Trial & Loyalty Through Competitions and Prize Draws
Using IPs as prizes (experiences, merchandise, exclusive content) creates compelling reasons for consumers to try, repeat purchase, and engage with your brand long-term.
Why Now? Wider Benefits for Brands Entering Promotions
7. Low-Risk, High-Impact Entry Into Promotions
Even brands without a promotions track record can test limited-time IP partnerships — offering measurable ROI and clear sales lift without long-term commitments.
8. Modernize Legacy Brands & Stay Culturally Relevant
Promotions help brands stay in tune with shifting pop culture and appeal to younger consumers (Gen Z, Gen Alpha), preventing brand stagnation and keeping relevance alive.
9. Create Seasonal and Retailer Activation Hooks
IP partnerships provide ready-made reasons to activate across key retail windows (e.g., back-to-school, holidays, movie releases) and secure promotional space with retail partners.
10. Drive Multi-Channel Campaigns with Greater Efficiency
Promotions act as the catalyst for 360° marketing: social, digital, in-store, influencer collaborations, and shopper marketing, amplifying campaign effectiveness across the funnel.
Bottom Line:
IP partnerships + promotional mechanics = a proven strategy to unlock sales, differentiate at shelf, deepen consumer engagement, and modernize your brand — even if you’re new to promotions.
If you’re a brand looking for promotional opportunities for next year or an IP owner looking to promote your IP, please get in touch to chris.wilson@regandpartners.com
