We are excited to announce that Samsung’s Home Appliance division has appointed us to lead their strategic partnerships initiative for 2025. This plan aims to engage new audiences while deepening loyalty among existing customers.
At Reg&Partners, our focus will be on identifying brands that align with Samsung’s vision for long-term strategic collaboration, while also delivering immediate added value to reward and delight Samsung customers.
Tanya Weller, Samsung’s Marketing Director, shared her perspective on this initiative:
“Partnerships have always been at the heart of Samsung’s brand ethos. With SmartThings, our ecosystem connects seamlessly with over 3,000 compatible devices, engaging 360 million users worldwide. In 2025, we aim to build on this strong foundation, creating even greater value for both new and existing customers.”
