Reg&Partners has been appointed by Secret Escapes. Their role is to support the growth of its commercial partnerships programme.
We’ll be working alongside the Secret Escapes team to identify and broker new brand partnerships that bring travel into marketing campaigns through promotional partnerships, on-pack activations, competitions, prize-led campaigns, loyalty programmes and fully integrated marketing solutions.
This appointment is a natural progression for our team, following the recent Encona x Secret Escapes partnership we brokered, where premium travel rewards sat at the heart of a nationwide consumer promotion. It reinforced something we’ve long believed: travel is one of the most powerful mechanics a brand can use to drive purchase, engagement and loyalty.
Secret Escapes have a global audience of 25m in the UK and a social following of 5m across social platforms. These people are curious, spontaneous, global travellers who won’t miss out on the chance to win their next holiday.
They have built an impressive track record of creating campaigns for brands including Moretti and Light & Free, combining inspiring travel content with competitions, retail activations and integrated storytelling that delivers real commercial impact.
We’re now looking to connect with ambitious brands across FMCG, retail, financial services, telecoms, automotive, home, health & wellbeing and leisure that are looking to:
✈️ Drive sales through on-pack promotions
🏆 Reward customers through competitions and giveaways
🎁 Increase engagement through loyalty programmes
🌍 Bring premium travel experiences into integrated marketing campaigns
If you’re planning your next consumer promotion or looking for a fresh way to engage your audience, we’d love to start a conversation.
