Reg&Partners are working to find sponsorship partners of the NEC Group, the UK’s leading destination for world-class live events.

The NEC Group is home to some of the most iconic and well-attended events in the country, hosted across its five live event and award-winning venues in the heart of the UK. The NEC Group venues welcomes over 7 million visitors each year and offers exceptional connectivity, a vibrant atmosphere, and a standout experience for audiences and partners alike.

Working closely with Mike Davis, Head of Partnerships at the NEC Group, Reg&Partners will lead on sponsorship and asset sales across several key venues. This includes opportunities at the NEC itself, Utilita Arena Birmingham, bp pulse Live Lounge areas, The International Convention Centre (ICC) and Vox Conference Venue.

The partnership will enable brands to engage meaningfully with a captive and diverse audiences. In addition, the NEC Group’s extensive out-of-home media network offers powerful exposure across road, rail and air travel routes, ensuring that partner brands are seen from the moment visitors arrive.

The NEC Group has a strong track record of successful partnerships, with previous naming rights sponsors including LG, Barclaycard, Utilita Energy, and BP Pulse. With the new HS2 Interchange Station currently in development near the NEC, future footfall and commercial opportunities are set to grow even further, making this a particularly exciting moment for new partnerships.

Reg&Partners is proud to be working alongside the NEC Group at this key stage and looks forward to our work together collaborating across the campus.