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We’re excited to announce a new partnership between Skateboard GB and Black Sheep Coffee. This collaboration felt like such a natural fit; Skateboarding is a culture defined by progression, individuality, and doing things differently, which are the values Black Sheep Coffee has championed from day one.

Luke Cahusac worked with the Skateboard GB team to build a proposal that delivered digital and physical events that championed the brands values. Then through the inhouse Skate film team they directly selected and worked with the right riders, managed the full creative process, and produced content that reflects the realities of skateboarding in the UK. For Black Sheep Coffee, this meant real skaters, bespoke boards, and positioning the Robusta blend as fuel for movement rather than a standard product placement.

This partnership joins a growing list of brands choosing to work with Skateboard GB Studio; including Samsung, Subway, and Barratts, to produce content that resonates with the community, not just the market.

We’re proud to welcome Black Sheep Coffee into the Skateboard GB family!