Karen Morris, Managing Director of Reg&Partners, has written the European Sponsorship Association (ESA) Guide to Sponsorship for Rights Holders. It’s a practical, straight-talking guide aimed at helping rights holders build stronger, more effective sponsorships.

If you’re an ESA member, you can read the guide for free using the link below.

The European Sponsorship Association is the leading membership body for sponsorship professionals across Europe, bringing together brands, agencies, rights holders and suppliers. ESA supports the industry through training, events, research and best-practice guidance, helping to raise standards across sport, culture, entertainment and beyond.

Reg&Partners has been a member of ESA since 2004, and it’s great to contribute back to the community through this new guide.