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Harry Potter is bringing the magic to Oxford Street this Christmas. ✨

After much anticipation, we are delighted to announce that we have been working with New West End Company to create a partnership with HBO Max to bring one of the world’s most beloved stories to life on Oxford Street this Christmas.

The collaboration will transform the district into a celebration of the world of Harry Potter, with a host of immersive experiences and attractions for visitors to discover.

The activation will feature specially created illuminated designs, alongside Oxford Street’s iconic ‘Sky Full of Stars’ scheme, which is currently being installed ahead of the festive season.

The celebration will also mark the opening of the world’s largest Harry Potter shop on Oxford Street, alongside the launch of HBO Max’s new season of ‘Harry Potter and the Philosopher’s Stone’.

We have always said there’s something magical about the West End at Christmas.

This year, the New West End Company are taking that magic to another level.