Worcestershire County Cricket Club have appointed Reg&Partners to source sponsors and partners for 2026 and beyond, whilst working with Commercial Director Joe Tromans’ & his team!
The deal will include supporting the club across all teams and cricket formats, from T20, One Day Cricket and County Cricket.
The original formation of Worcestershire CCC can be traced back to 1865, and has grown from strength to strength, seeing them being promoted back into the first division in 2023.
With the ground holding up to 5,500 spectators, there are ample opportunities for brands to be seen by the clubs engaged and faithful audience.
The club is one of 18 First Class County Cricket Clubs in England and Wales, and they are looking to find sponsors with the same ethos as them – cricketing excellence and profound community engagement.
With a following of around 350,000 and a reach of over 215 million across social media platforms, sponsors will have the potential to reach a huge audience! Not only this, but with a 20% increase in members and season ticket holders in the last 12 months, the club is growing, meaning even more eyes on the club and their sponsors.
With 70-75% of the clubs supporters being from Worcestershire and the West Midlands, there’s potential for local businesses to come on board and reach their ideal audience. That being said, there’s further opportunity for other brands to sponsor the cricket club, with an ever-increasing engagement from abroad due to the social media and online presence.
Joe Tromans, commented:
“Modern partnerships is about so much more than just a logo on a shirt, it’s about shared values, aligned audiences, and authentic engagement.
At Worcestershire, we’ve always been proud of our deep-rooted connections and rich cricketing heritage, but we’re equally focused on driving innovation and long-term value for our partners.
This collaboration with Reg&Partners marks the next step in our evolution, as we work to build meaningful partnerships that go beyond the boundary ropes and deliver impact both locally and nationally”
At Reg&Partners, we are thrilled to have Worcestershire CCC as a client and look forward to what we can achieve in 2026!
Please get in touch to discuss brand partnership and sponsorship opportunities and see how Reg & Partners can help bring your brand to centre stage.
